This week I wanted to show all of you just how important every sale - no matter how small - is to a small business like mine. To do that, I'd like to tell you about a fantastic campaign called Just A Card.
#justacard is based around one quote that kick started it all when founder Sarah Hamilton came across it, from someone who had recently closed their gallery:
"If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open"
Their aim is to raise awareness of small businesses and how people can support them, to help people to understand that the sale of just one card to a number of people can help to keep a business alive. That's why everyone who buys from a small business is so phenomenally important: your custom means that we can stay afloat for just a little bit longer, to keep doing what we love. To illustrate this, I'd like to give you this simple fact:
At the time of writing this, I have 523 Instagram followers.
My cards are £2.50 each with free postage from Etsy.
Take off the cost of the card and envelope, the ink, the postage, and the envelope to post the item in, and I'm left with around £1.50 per card.
Times that by 523, and I have enough to pay my half of the mortgage this month.
This is how vital you are to us. By buying just one card from small business crafters you love, you're enabling us to live: to pay our mortgage, to re-invest so we can continue to make the products you enjoy.
We don't just make this stuff up: you are vital to our businesses and our livelihood.
So next time you come across a crafter you love, consider buying just one of their smallest items; it could mean the difference between going bust and thriving.
And thank you, from the bottom of my heart, for every purchase you make from me, and from every crafter out there.